Video content is everywhere these days. How do you, as an enterprise, make the most of this global mega-trend? In this blog post, we look at video transcription specifically, and aim to answer a few questions about how best to use video intelligently across an enterprise.

Why Should You Use Video?

In 2021, 32% of businesses used video for sales, according to the folks at Biteable. Even the mighty Instagram, which has always been about image sharing, is now all about video!

The point is you should probably be using video, and you should probably be using it more than you do now.

Of course, given we are VideoTranslator.ai, we would say that, wouldn’t we? Sure, but chances are you already know you should use more video or you would not be here!

Some other reasons you might want to use video are listed below. These are 2021 numbers we are quoting, again from the folks at Biteable.

• 81% of marketers say their videos perform better with music.
• 66% of marketers say their videos perform better with a voice-over.
• 64% of marketers say their videos perform better with captions.
• 78% of marketers say their videos perform better with less text.

Why Does My Video Need Captions?

So we know that captions are really good, but people prefer videos with less text and more voice over.

At first glance, this seems to be counterintuitive? Do they want less text, but more captions?

So here is what is happening… search engines do not understand audio or video. So the way search engines work, they are based on text. For search engines to work with audio or video, they need captions.

That’s all there is to it.

People prefer media content with captions is simply because it is easier to find media with captions, because of how search engines work.

Outside of video SEO, there are also substantial benefits to accessibility and the ability of your product to scale. Note, you may be legally required to make your service accessible, so please check with your technology team about the best way to do that.

Conclusion

There is a lot more about video transcription, from the various AI providers to the intricacies of recording audio nicely, to building custom libraries/glossaries specific to your industry’s nomenclature etc.

Like, lots and lots more.

But, at a basic level, the reason you care about video transcription (and potentially translation and dubbing too) is that it helps with video SEO.

What this is about, is being smart and increasing the ROI on existing marketing content spend.

To learn more about how we can help you with video transcription, translation or dubbing:

• Send through an email - hello@videotranslator.ai
• Book a call - https://calendly.com/tbanerjee/translation-starter-call

Looking forward to engaging with you, and helping your enterprise expand its markets!