Social Media Guide To Video 2

Video Formats, Lengths, Quality And More... LinkedIn, Pinterest, Tumblr, and YouKu Video


INTRODUCTION

If you’re planning to post your video to social media, it’s important to make sure your video meets social channel specific formatting requirements.

Not doing this can affect your users experience, from looking distorted, to unreadable captioning, to simply not playing, the below simple tips and tricks will make your content convert faster!

  • Video Formats, Size And Recommendations
  • Video Lengths, Preferred Quality And Resolution Ratio’s
  • Subtitles And Caption Options - Open Or Closed
  • Metadata Heuristics

LINKEDIN

Formats for video on LinkedIn depends on whether the video is an advertisement.

WHAT VIDEO FORMAT DOES LINKEDIN USE / WHAT VIDEO FORMATS DOES LINKEDIN RECOMMEND

  • For LinkedIn Ads allowed video format is MP4 only.
  • For LinkedIn Newsfeed allowed video formats are provided below.
asf (Windows Media video) mpeg-4 H264/AVC
avi (AVI video) mkv (Matroska format) mp4
flv (Flash video) QuickTime VP8/VP9
mpeg-1 WebM wmv2/wmv3

WHAT VIDEO LENGTHS DOES LINKEDIN RECOMMEND / LINKEDIN VIDEO LENGTH LIMIT

  • LinkedIn feed: 10 minutes (minimum 3 seconds).
  • LinkedIn ad: 30 minutes (minimum 3 seconds).

WHAT VIDEO QUALITY DOES LINKEDIN RECOMMEND / LINKEDIN VIDEO QUALITY

  • For LinkedIn Newsfeed: Frame rate of 10-60 frames per second.
  • For LinkedIn Ad: Frame rate of up to 30 frames per second.

WHAT VIDEO SIZES DOES LINKEDIN RECOMMEND

  • For LinkedIn Newsfeed: File Size of 5 GB (minimum 75 KB)..
  • For LinkedIn Ad: File Size of up to 200 MB (minimum 75 KB).

WHAT VIDEO RESOLUTION DOES LINKEDIN RECOMMEND / VIDEO RESOLUTION FOR LINKEDIN

  • LinkedIn Newsfeed: 144p-2304p
  • LinkedIn Ads: 360p-1080p

WHAT ASPECT RATIO DOES LINKEDIN RECOMMEND / LINKEDIN VIDEO ASPECT RATIO

LinkedIn Newsfeed: 1:2.4 (horizontal or vertical)

Note: vertical videos are automatically cropped as squares in the Newsfeed. Make sure your audio transcription is on the bottom of the video.

LinkedIn Ad: 16:9 (horizontal only). Please see recommended resolution and sizing below.

  • 360p (480 x 360; wide 640 x 360)
  • 480p (640 x 480)
  • 720p (960 x 720; wide 1280 x 720)
  • 1080p (1440 x 1080; wide 1920 x 1080)

PINTEREST

You will need a Pinterest business account to upload a video on Pinterest. For regular Pinterest accounts, you will need to create a new pin of existing content.

When you add a video on Pinterest, it will need to be reviewed by Pinterest. Uploaded videos are reviewed and approved (or denied) within 24 hours. According to their website, only English videos are currently supported.

If you want to share content in another language, you will want to translate and transcribe your video, and then add captions or subtitles to your video.

Note: according to the Pinterest website, uploading a video to a pin from a regular account is only supported by iOS. For all other operating systems, you will need a business account.

WHAT VIDEO FORMAT DOES PINTEREST RECOMMEND / PINTEREST VIDEO FORMAT

Video on Pinterest supports only the mp4 or mov formats.

WHAT VIDEO LENGTHS DOES PINTEREST RECOMMEND / PINTEREST VIDEO LENGTH

Pinterest supports video lengths up to 15 minutes (minimum of 4 seconds).

WHAT VIDEO QUALITY DOES PINTEREST RECOMMEND / PINTEREST VIDEO QUALITY

  • File size: up to 2 GB.
  • Frame rate: no limits specified.

PINTEREST VIDEO RESOLUTION AND ASPECT RATIO

For Pinterest’s recommended resolution no limits specified as long as the video is under 2 GB.

Aspect ratio: 16:9, 1:1, 4:5, and 2:3 (both vertical and horizontal).

TUMBLR

Tumblr has very limited constraints when it comes to hosting videos on Tumblr itself. It does however, allow for embedding videos (e.g. on YouTube) with no limitations on size or length.

WHAT VIDEO FORMAT DOES TUMBLR USE / TUMBLR VIDEO FORMAT

Only MOV or MP4 files are currently supported.

WHAT VIDEO SIZES DOES TUMBLR RECOMMEND / TUMBLR VIDEO UPLOAD LIMIT

  • File size: up to 100 MB per day or 5 minutes per day (whichever comes first).
  • Frame rate: no limits specified.

VIDEO QUALITY ON TUMBLR

No listed constraints, so long as it is under 100 MB and 5 minutes total.

TUMBLR VIDEO RESOLUTION

Up to 500x700 px. While the maximum is a unique aspect ratio in and of itself, it supports any aspect ratio within those size constraints.

HOW TO UPLOAD VIDEO TO VIEW IN CHINA

It is very hard to upload video to Youtube in China. China’s great firewall makes it very difficult for users to access Google, and by extension, YouTube⁠—as well as social media networks such as Facebook, Twitter and Pinterest.

If you want to share videos on social media in China, you will need to use Chinese services. Baidu is China’s most popular search engine and also has a social media aspect to it. You may wish to upload your video content to YouKu, which is China’s most popular video sharing site. It is searchable from Baidu.

YOUKU

WHAT VIDEO FORMAT DOES YOUKU USE / WHAT VIDEO FORMATS DOES YOUKU RECOMMEND

.wmv .mov .divx
.avi .mp4 .cpk
.dat .m4v .fli
.asf .dvix .flc
.rm .dv .mod
.rmvb .dat
.ram .mkv
.mpg .flv
.mpeg .vob
.3gp .ram

Additionally, no constraints to length are listed, the maximum upload is 200MB (without using YouKu’s software), and no listed resolution recommendations.

For more information on how to upload a video you YouKu, read this article.

CONCLUSION

Did you know many people scroll through social media with the sound off? To understand the uses of captions in video, have a look at this post.

That’s why adding captions to your video is so important. Learn more about using the Video Translator app to add subtitles and captions.