Indonesia, a country located off the coast of mainland Southeast Asia in the Indian and Pacific oceans. It is an archipelago that lies across the Equator and spans a distance equivalent to one-eighth of Earth’s circumference.
With more than 200 speakers of Bahasa Indonesia, Indonesians contribute a lot to the social media market share.
So, what is Bahasa Indonesia? Why and how can you translate your videos to Bahasa Indonesia?
Let’s find out here!
What Is Bahasa Indonesia?
Bahasa Indonesia is the official language of Indonesia. This language is used in formal education, mass media, government, administration, and justice.
Although Indonesia has hundreds of regional languages, these languages are national languages, not official languages. Find out the difference between the official language and the national language here.
Now, because there is only one official language in Indonesia, Bahasa Indonesia is then used as a unifying tool for tribes, cultures, and languages. So, wherever you go in Indonesia, Bahasa Indonesia can be used and understood by many people.
Although Bahasa Indonesia has many users, the native speaker is only about 25%. Native speakers are people who use a language as their first language. The rest are speakers of Bahasa Indonesia as a second or third language. Usually, the language used as the first language is a dialect.
Unlike other languages, Bahasa Indonesia does not make use of grammatical gender. For example, in English, he is used for men and she for women. A waiter is used for male waiters and a waitress for female waiters.
In Bahasa Indonesia, the translation of he and she are both ‘Dia’, there is no difference between women and men. Therefore, if the context is not known, you will not be able to know whether the person in question is a man or a woman.
For terms containing gender, they are usually used as a form of addressing someone who is older. For example, mas (older brother) and mbak (older sister).
Why Translate Your Videos To Bahasa Indonesia?
1 - Indonesia has many social media users.
Indonesia is the fourth most populous country in the world and the largest country in Southeast Asia. As one of the most populous countries in the world, Indonesians have a large presence in the online world.
As of January 2021, Indonesia had around 170 million active social media users, ranking third after China and India in the Asia Pacific.
2 - Indonesian social media market share is dominated by video sharing platforms
In the period of September 2020 to September 2021, 90% of the Indonesian social media market share is dominated by 2 social media platforms - Facebook and Youtube.
With a penetration rate of around 94 percent, YouTube was the most used social network in Indonesia. However, all the other widely known social media platforms such as WhatsApp and Instagram also enjoy a high penetration rate there, making Indonesia one of the largest social media markets in the world.
3 - Indonesia only has 1 official language
As mentioned earlier, Indonesia only has 1 official language. This makes it easier for you to promote your videos in the Indonesian market since almost everyone understands Bahasa Indonesia. With over 200 million speakers, translating your video to Bahasa Indonesia will highly benefit you.
How To Translate Your Videos To Bahasa Indonesia?
1 - Transcribe Your Video
The first step to translate your video is to transcribe your video.
Transcription is the processing and transferring speech sounds into timed text displayed on the video.
Usually, you will need to transcribe your videos manually and it is a very time-consuming task!
Luckily, there is VideoTranslator.
VideoTranslator uses artificial intelligence software to transcribe your videos automatically.
Automatic video transcription can help you save time by instantly converting your speech into timed text. This way, you don’t have to manually type the text and adjust the timed text one by one.
To transcribe your video with Video Translator, follow the below process:
- Log in to your Video Translator account.
- Upload your video using the quicktranscribe button.
- Select the language and dialect of the video and click the accept button to trigger the transcription. The transcription process will run in the background.
- Once the transcription is complete, go through and check the transcription for proper grammar e.g. capitalisation and full stops.
You can save your transcription as an SRT file, and we will tell you why this is important as we go through the next steps.
2 - Translate Your Transcription
Once you have a transcribe, ideally in SRT format, you need to translate your transcription. If you speak both English and Bahasa Indonesia, you can obviously translate the texts by yourself. However, if you don’t, that’s when VideoTranslator comes in handy!
VideoTranslator can automatically translate your transcription.
To do this, you have to:
Go to the action button > Translate.
Choose Indonesian as the language that you want it to be translated to and click accept.
Create a different name for the translated video. You can also choose to overwrite the existing video by ticking the box. Click submit.
You will be redirected to the Root page. Find your new file and click edit.
You will be able to find your translated transcription by clicking on the caption button.
Download the srt file.
3 - Burn Your Subtitles
There are 2 methods of burning your subtitles: online and broadcast.
Online video subtitle is the usage of timed, coded text as a sidecar file which includes captions. When this is done, viewers have the option to turn on or off the subtitles or switch between languages.
Meanwhile, broadcast video subtitle is when subtitles are burned into your videos. In other words, it means adding subtitles to your videos permanently as part of the video image. This makes sure that captions cannot be turned on and off by viewers, but conveniently display as default.
If you want to use online video subtitles, you need to save the subtitle in SRT format, as it is the format used by YouTube, Facebook, and LinkedIn. Find out how to upload SRT files to your YouTube, Facebook, and LinkedIn videos here.
If you want to use broadcast video subtitles, you need to use an application to permanently embed the subtitles. Find out how to permanently embed video subtitles in Adobe Premiere Pro here.
You can use VideoTranslator to embed the subtitles permanently.
Here is how to do it:
Open your video that’s already been translated to Bahasa Indonesia in VideoTranslator.
Click on the action button > auto overlay.
Edit the font style, size, and colour according to your preference.
You can choose to add a stripe, highlight, or not put any styling on your text. Click confirm.
You will be redirected to the Root page. Click on your file and press the edit button.
Your video will have embedded captions on it.
Conclusion
Congratulations! You now know what is Bahasa Indonesia and why and how to translate your videos to Bahasa Indonesia.
Learning a new language can be very difficult for some people. Expanding your market requires some knowledge regarding the language. If you are going to hire a professional translator, things can very quickly get expensive.
So, what is the solution?
The answer is by using VideoTranslator.
VideoTranslator is a smart application that can transcribe, translate, caption, and provide voiceovers for videos into more than 60 languages and 120 dialects.
With VideoTranslator, you can easily make video SEO in your target language and enable potential customers to find you.
Why don’t you try it out for FREE here?
For more information regarding VideoTranslator, don’t hesitate to contact us at hello@videotranslator.ai!
