How To Do Video SEO Right
Table Of Contents
There are a large number of reasons as to why people create content. Here is the one thing all content creators have in common.
They need to market their content.
And step one is thinking about Search Engine Optimisation (SEO).
This blog post covers
what you need to know about making video content indexable, and hence searchable.
Read on to understand what you need to do to make your video SEO friendly!
Does Video Help With SEO?
Yes - video helps with SEO in two specific ways.
Video Content Signals High Value Content
A search engine, or rather the web crawler associated with a search engine, is looking for evidence that your website has quality content.
Video is explicit evidence of content, and as part of a media mix on site,
it helps send signals to search engines that your page or site contains rich media relevant to search requests.
Video Drives Text With Keywords, Titles, Descriptions And The Transcript
A search engine’s web crawler cannot understand, or parse, video content.
That is, a search engine has no idea what your video is about.
Web crawlers only understand text.
The easiest way to improve your video SEO is to add text to your video content.
We can do this by,
optimising keyword labels, site maps, file names, descriptions, and most importantly, transcripts.
The idea here is to add lots of text with your video which a search engine can understand. This makes your video content SEO friendly.
Video SEO Tips To Increase Your Search Engine Rankings
Keeping the above in mind, these are some general tips to increase your search engine rankings.
- Know your audience
- Do keyword research
- Add keyword tags
- Optimise your video title
- Optimise your video description
- Optimise your video thumbnail
- Add a transcript
- Make it accessible
If you do the above with each video you post, irrespective of channel,
you should start to see improvements in organic rankings due to the bump from video SEO.
We use the VideoTranslator to add transcripts to our video content.
We are going to do a set of future blog posts covering the below. Stay tuned!
- How To Implement Captions/Subtitles Properly On Social Media
- How To Implement Accessibility Properly In Video
- How To Implement Video SEO Friendly Changes To Your Website