One very common use case of video translator is as a Chinese clipping app. What is a Chinese clipping app?
This term is used by content creators to mean how to translate a video from English to Chinese, and they generally mean a short video for various social media channels.
In this blog post we are going to look at how to translate a small video from English to Mandarin (Simplified Chinese).
- First we look at how video SEO works with WebVTT files
- Then we transcribe and translate a small video into Chinese
- Lastly we download two assets, (a) a mp4 with embedded, or Open Captions, and (b) a WebVTT file for our video SEO
Why Use A Chinese Clipping App/Chinese Video Maker App?
China is a very large market for online video. So if you are spending money on video marketing, it makes sense to translate this into Chinese to reach the Chinese market.
This makes the most sense for e-commerce type plays, people selling online digital goods, or people building an audience in China.
How To Optimise Your Video SEO with WebVTT?
So video translator can be considered a chinese clipping app, or realistically an any language clipping app. Why are we doing this?
The short answer is SEO. It all starts with the humble *.vtt, or Web Video Text Tracks (WebVTT) format file. From the fantastic Mozilla Developer website, we see the below.
What are we looking at? The HTML5 video tag is how video content is displayed on every web page.
The key thing to look at is the track tag, this is how video transcripts (the vtt files) are embedded into websites.
Far more importantly, this is how search engines understand what it inside video's, and without it your video SEO is ... not reliably happening.
So we want to use a Chinese clipping app to translate our video so we can reach the large Chinese market. It all starts with the humble WebVTT file.
Are You Looking To Translate Your Video Into Filipino Instead?
To read a case study where we translate video into Filipino and Chinese - with samples - click here.
Otherwise read on about clipping!
How To Translate Your Video To Chinese?
First we transcribe with AI, then we translate with AI!
(1) Click QuickTranscribe, upload your video and select your preferred language and dialect. We used Australian English below.
Its super important that you check your captions, and add commas and full-stops in the English captions. Otherwise the next AI will not work!
(2) Click Translate then pick Chinese and Simplified Chinese as the dialect.
(3) Use Auto Overlay to add the Open Captions into your video! Then download and publish to your social channels.
How Do I Get The WebVTT File For Proper SEO?
Now, depending on where you deploy, the specific channel may or may not have the ability to handle WebVTT, in that it may need SRT or just the Open Captions.
On your own website though this is something that is easy to do. You really want this so you can pick up the multilingual SEO. Hardly anyone does this, so it is pretty easy to do!
Make sure to follow the MDN guide and use it properly. Your SEO will then work wonders!
Conclusion
Super important points to remember.
(1) AI gets worse as you move up information complexity. So if your video is about complicated content, get a Chinese friend to do post-editing to make sure the AI does not do anything silly.
(2) Give the Free-Trial a go!
If you are interested in trying out our technology, please try our platform or drop us an email at hello@videotranslator.ai.
Please connect with us on LinkedIn, YouTube or Facebook for any comments, questions, or just to keep up to date with the work we do!
