Video is one of the most engaging ways to reach people today, whether as a form of promotional content for a company or as a creative outlet. However, while visuals are usually the primary focus of a video, music plays an integral role in its engagement.
One component that is often overlooked is the use of background music. Often, what makes Youtube videos stand out is the correct choice of background music from different genres and periods.
In this article, we’ll talk about how you can add music to your videos using Adobe Premiere Pro, iMovie, and Canva.
Why Should You Add Music To Your Videos?
Music helps enliven a scene, whether it is dramatic, sad, or romantic. It can instantly set the tone for your message and as a result, your viewers will enjoy your content more.
It has been proven that music has the ability to affect someone’s mood in many ways. This is due to the rhythm and tone that we hear when listening to music, which synchronises with our heartbeat.
Our brain interprets a slow heartbeat with a strong diastolic pressure as something sad or depressing. Beats that are particularly fast are indicative of excitement, while occasional upbeats with a dreamy rhythm show joy or love.
Rhythm and tone are equally important. When we listen to “major key” music, our brains get a positive message, while “minor key” music is sad.
That is why, music can enliven a scene, whether it is dramatic, sad, or romantic. It can instantly set the tone for your message and as a result, your viewers will enjoy your content more.
How To Add Music To Your Video
1 - Adobe Premiere Pro
Adobe Premiere Pro is one of the most powerful video editing software available in the market. The app is not free and can get quite pricey to use as it is only available by subscription. The subscription fee is $20.99 monthly if you commit for a year, or $31.49 if you sign up month-to-month. The monthly cost breaks down to $19.99 if you pay $239.88 upfront for the entire year.
Here’s how to add music to your videos using Adobe Premiere Pro:
Create a new project in Premiere Pro.
Load the photos and videos you want to your project timeline.
To add music, drag your audio from Finder and load it underneath your photos and videos.
Save your video by clicking File > Export > Media and don’t forget to save the format as video and audio.
2 - iMovie
Apple provides its Mac, iOS, and iPad users with a video editing program called iMovie. iMovie is one of the best free video editing software to work with. It allows you to add music to videos, enhance colour settings, and add transitions to videos. So, if you don’t want to spend money on Adobe Premiere Pro, iMovie is a good alternative.
Here’s how to add music to your videos using iMovie on Mac:
Create a new project in iMovie.
Load the photos and videos you want to your project timeline.
To add music, drag your audio from Finder and load it underneath your photos and videos.
Save your video by clicking File > Share > File and don’t forget to save the format as video and audio.
3 - Canva
Canva is a graphic design platform that allows users to create social media graphics, presentations, posters, and other visual content. In addition to the free platform, Canva offers paid subscriptions such as Canva Pro and Canva for Enterprise to offer more functionality.
However, did you know that you can also create videos with Canva? Video creation with Canva is easy; you can select from different templates and add music from Canva’s stock audios.
Here’s how to add music to your videos using Canva:
Go to canva.com and log in to your account.
Create a new design by either clicking on the ‘Create a Design’ button or selecting an existing template.
You can upload new videos, perform simple video editing, and customise the template you choose.
Go to the menu bar on the left side of your screen and find the audio tab. If you can’t, scroll down until you see the ‘more’ options.
You can choose from Canva’s stock audios or upload your own music by going to Upload > Upload Media. Bear in mind that not all Canva’s stock audios are free. Filtering them will allow you to find those that are free.
Drag the audio of your choice to the timeline. Right-clicking the audio will allow you to trim and adjust the volume.
You can save the video as an mp4 by downloading it or by sending the link to your friends and colleagues.
Music For Your Video: Where To Find It?
In general, if you have no audio rights, you will have to pay for the audio you want to use. Many websites these days offer monthly or yearly subscriptions. Therefore, you get unlimited downloads of the music of your choice.
Where to find free audios
1.Youtube Audio Library
YouTube has its own audio library. As long as you abide by its terms and conditions, you can still monetise your videos.
2.Bensound
In order to use Bensound’s music for free, you must credit Bensound.com in your project. Examples of a proper way to credit Bensound is by writing: "Music: https://www.bensound.com/royalty-free-music or “Music: « Song Title » from Bensound.com”.
3.Canva
If you have a Canva Pro account, you get more stock music options.
4. Envato
Envato offers over 100 thousand royalty-free audio tracks. If you subscribe to the plan, you can also enjoy unlimited downloads to stock video, video templates, sound effects, graphic templates, and many more.
Conclusion
This article has provided you with information on why you should add music to your videos, how you can add music and where to find it.
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