Nowadays, the amount of video content circulating on the internet is increasing. The rise in video content is driven by technological advances such as faster internet speeds and the popularity of smart devices. Cisco reports that video content has surged over the last two decades, now accounting for 80% of all internet traffic.

The rise of video content has prompted businesses to shift their marketing strategies. Brands are moving away from traditional TV commercials and creating more creative video content to promote their products or services. Video content is often more cost-effective than TV commercials; today, producing a 4K quality video is possible with just a smartphone. In this article, we’ll discuss video marketing definition, why you need to implement it, and tips for making effective video marketing. Let’s get to it!

What is Video Marketing?

Video marketing is a marketing strategy that uses video content to promote products, services, or the brand. Video marketing can be distributed through various platforms such as websites, social media, webinars, or email campaigns. 

Types of Video Marketing

Citing from Adobe, there are several types of video marketing, some of which are as follows: 

1. Explainer Videos
Explainer videos explain product features or points of interest to customers.

2. Product Demos 
Demo videos provide detailed demonstrations that showcase how a product functions. It might demonstrate someone using the product in real time, highlighting its features and functionality for consumers. 

3. Customer Testimonials
Testimonial videos contain impressions or consumer experiences to inspire others. This type of video aims to build the brand’s credibility through social proof. 

4. How-to Videos
How-to videos aim to demonstrate a specific task. This type of video also positions the brand as an expert, fostering consumer trust. 

5. Livestreaming
Increasingly popular, livestreaming involves real-time engagement through platforms like Instagram, YouTube, or TikTok, allowing direct customer interaction.

6. Event Videos
Event videos capture highlights from company events. This type of video aims to provide insights about company culture, connecting with the audience and generating interest in future events. 

7. Interviews
Interview videos usually contain discussions with experts or influencers. This type of video offers valuable insights and humanizes the brand. 

8. Animated Videos
Using visuals like illustrations or graphics simplifies complex concepts, making them visually appealing and versatile for various purposes. 

9. User-Generated-Content (UGC)
User-Generated-Content (UGC) refers to authentic content created by real users. UGC can be in the form of reviews or usage of a product/service. This type of video sparks credibility, which can bring new customers to your business.
 

Why Video Marketing is Important?

Today, video marketing plays a significant role in the digital marketing campaign. Here are some reasons why you should utilize video marketing for your business. 

1. Increase Engagement
Studies show that short video content effectively catches emotional responses from people, serving as the initial catalyst for engagement. Additionally, short videos capture and maintain viewers’ attention, encouraging them to stay longer on a site. 

2. Enhance Brand Awareness
Great videos result in strong brand awareness. A brand distinguishes your business from competitors offering similar products or services. Providing brand values and clear messages regarding your brand builds emotional relations with customers. A well-known brand helps you stand out and boost sales. 

3. Generate a Higher Conversion Rate
Video marketing is known for its ability to convert viewers into customers. This is because many videos end with a call to action (CTA), such as “Click Here”, “Download Here”, “Buy Now” or “Purchase Now”. 

4. Improve SEO Rankings 
As mentioned above, interesting videos encourage people to dwell longer on your website. Therefore, video can improve your SEO rank and increase product discoverability, attracting more potential customers.

Tips for Making Effective Video Marketing 

You can only leverage video marketing when you do it right. But worry not! We provide you with some tips to make effective video marketing. 

Let’s delve into it!

1. Know Your Audience and Objective 

Before creating a video, define your video’s objective, whether it’s increasing brand awareness, educating your audience, or demonstrating product use. By defining your goals, you know what type of video marketing works best for you. Moreover, know your target audience to identify the most suitable content that catches their attention. 

2. Ensure Your Video Captures Attention

Good content is key to successful video marketing. Social Media Examiner reveals that viewers will likely skip the video after the first 3-7 seconds. Hence, start your video with something fresh, unique, and up-to-date to keep people staying until the end of the video. Pay attention to video resolution, audio clarity, thumbnails, and script. 

3. Collaborate with Customers & Influencers

Testimonial and review videos are highly effective in building trust in the brand. Collaborating with your customers makes your marketing feel authentic and relatable. You can also collaborate with influencers to gain wider audience engagement and raise brand awareness. 

4. Regular Evaluation

The next step is to evaluate your video marketing strategy regularly. The evaluation may cover analysis of view numbers, clicks, and so on. Evaluation lets you track which type of video content and platform works best for your business. This step will help you to create a better strategy for video marketing in the future.

5. Optimize Video SEO

The discoverability of your video depends on how you optimize its SEO. Make sure you choose the right title and keywords in the video description. Putting relevant hashtags will also help. Additionally, you can maximize your video SEO by creating closed captions/transcripts. 

Conclusion

Creating video content for your business can be challenging. However, a video marketing strategy will deliver outstanding results if you do it right. Combining creative content with SEO is crucial for successful video marketing. One way to enhance your video SEO is by putting video transcription.

Generating transcription of your videos may sound overwhelming. But don’t worry! The VideoTranslatorAI team is crafting a revolutionary tool to simplify video transcription, making your video marketing smoother than ever. Not only transcribing, but our new tool will also help you to translate and dub your video into 120+ languages, enabling you to seize a wider market. Should you have any questions regarding VideoTranslatorAI, please contact us at hello@videotranslator.ai. 

Stay tuned for our new product and more educational blog posts!